A Conversation with Laura Fava, SVP Customer at Raft
In this episode of our Women in Tech podcast, Giles Daniels speaks with Laura Fava, SVP of Customer at Raft, a platform automating freight forwarding through AI.
Originally from Berlin and now based in the US, Laura began her career in freight operations before moving into tech – bringing first hand logistics experience into customer facing SaaS roles. She reflects on what it takes to build trust in a high stakes, often manual industry, and how that foundation informs Raft’s approach to onboarding, integration, and long-term value creation.
Laura shares how her early experience on the brokerage floor shaped her approach to problem solving and resilience – skills that became essential as she moved into tech. At Raft, she draws on that operational background to help customers implement automation in a way that fits their day-to-day reality. She talks about treating customer success as a revenue driving function, the importance of speaking the customer’s language, and why deep industry knowledge is essential to building trust in complex supply chains.
Finally, Laura shares the advice she would give her younger self and reminds us, that curiosity and persistence often matter more than certainty.
Find out more about Laura Fava
Learn about Raft
