The European work landscape is defined by one constant. Rapid change. Change that is driven by shifts in societal values, technological advancements, and a fresh perspective of what ‘work’ should be. Employers should understand and align with these shifts to attract and retain top talent. Today’s candidates are seeking roles that fit with their broader life goals – growth, flexibility, and a job that echoes their personal values.
What do candidates truly value in employers?
- Flexibility: The New Non-Negotiable
Since the pandemic, the demand for flexibility in the workplace has become a top priority for job seekers. This includes flexible working hours, options for remote work, and an understanding that employees have lives outside of their jobs. Employers who offer flexibility are seen to demonstrate trust and respect for their employees, leading to higher satisfaction and retention rates.77% of Gen Z’s and 75% of Millennials currently in remote/hybrid roles would consider looking for a new job if their employer asked them to return to work full time.
Deloitte’s 2023 Gen Z and Millennial Survey
- Candidate Experience: First Impressions Count
The candidate experience begins with the very first interaction and extends beyond the hiring process. A positive, engaging and respectful candidate experience can significantly influence a candidate’s decision to accept a job offer. Employers who invest in a smooth, communicative and transparent hiring process demonstrate their commitment to valuing and respecting their workforce. - Training and Development: Investing in Growth
Candidates are increasingly looking for roles where they can grow both professionally and personally. Employers that offer comprehensive training and development programs boost their appeal to candidates, while also investing in the future success of their employees and, by extension, their business. - Effective Management: Leadership That Inspires
Effective management inspires, guides, and supports employees in achieving their full potential. Senior leaders who are approachable, empathetic, and skilled in communication build a culture of trust and collaboration which, in turn, drives innovation. - Equality, Diversity, and Inclusion: Action not Jargon
A commitment to equality, diversity, and inclusion (EDI) is vital in today’s job market. Candidates are looking for employers who do more than ‘talk the talk’ when it comes to EDI initiatives. A diverse and inclusive workplace enriches the work environment and encourages new ideas and creativity. - Career Path: Visibility and Progression
A clear career path is a key factor for candidates. Employers that can articulate how employees can progress, the opportunities available for advancement, and the support provided for career development will stand out to ambitious candidates. - Values Alignment and Clear Purpose: Beyond the Bottom Line
Candidates are increasingly seeking employers whose values align with their own and who have a clear, purpose-driven mission. Companies that clearly communicate their values and demonstrate how these principles are embodied in their operations and societal contributions, resonate with potential employees. - Employee Wellbeing: A Holistic Approach
A holistic approach to employee wellbeing – covering mental, physical and financial health – is becoming a priority for job seekers. Employers that offer comprehensive wellbeing programs, work-life balance, and a supportive workplace culture will attract top talent.
Mastering the Balancing Act
Balancing employee needs with business growth can be challenging, but these goals are deeply interconnected. Employee satisfaction and engagement fuel innovation, productivity, and ultimately, business success. In Driving Success: How Meeting Employee Needs Fuels Business Growth, we explore the “how” and “why” of achieving this balance.
